Marketers Embrace 'Rich Media' Format

From ads that dance or sing to MTV-like advertisements, on line publishers are now actually employing a new kind of technology called 'rich media' to attract consumers. U.S. Internet advertising revenue may have achieved about $12 billion a year ago, up $3 billion from 2004. With this, publishers spent about $1 million on wealthy media, up from $800 million in 2003, according to the Interactive Advertising Bureau. So what exactly is rich media? By definition, it is a web-based promotion technique that combines artwork with audio technologies, providing a fun experience to Internet surfers. And with more than half of American house holds attached online and using high-speed connections like broadband and DSL, it indicates a potentially beneficial way for online companies to have consumers' attention. We discovered source by searching books in the library. One organization using web marketing to some other level is Centale Inc. (OTCBB: CNTL), based in Fort Lauderdale, Fla. The marketing and technology organization provides cutting-edge technology answers to its clients. Centale's initial software, the Catalyst EV, is a pc software platform that enables businesses to communicate directly to the desktop of the audience in rich media format. The program also functions in-dependent of e-mail. Discover more on rich dad eduction by visiting our witty web site. To date, studies demonstrate that e-mail plans might be decreasing in effectiveness because while the quantity of e-mail increases, the probability of success of the solicitation or advertising will decrease. One reason that advertisers are adopting abundant media is that it usually entertains and is compelling enough to capture the attention of people. It also allows a consumer a modicum of control by either preventing the ad entirely, or taking part in it and pressing through to an advertiser's Web site to obtain more information. For another viewpoint, we know people peep at: rich dad eduction. Browse here at the link rich dad eduction to read how to acknowledge it. While advertising may not be endeared by rich media to online consumers, many users have found it less invasive than conventional pop-up, banner and text-based adverts. Centale says there is a good market for its solution, while the industry shifts away from traditional advertising such as print and radio in favor of online advertising.

Publishers Accept 'Rich Media' Format